4 March 2021. Phnom Penh, Cambodia – Cambodia is one of the 10 nations of Southeast Asia and up till today the country is still in the process of becoming a developed country. According to World Data Bank, the rural community makes up about 77% of the population. People living in the rural areas, especially females are facing difficulties with their daily lives in terms of having insufficient access to proper sanitation, lack of clean water closets, and scarcity of personal hygiene products. And this population segment heavily affects young women attending schools. This was mentioned by previous research conducted by Nich Chea for her thesis titled “Higher Education in Cambodia” highlighting that over 43% of Cambodian primary schools and secondary schools does not have clean water, and over 34% have no latrines. This eventually leads to a high dropout rate for young women after puberty when menstruation requires washing facilities. Having clearly defined and understood that educational gap and sanitation problems must be addressed in the country, LIBRESSE® has committed itself to conduct an outreach program through construction of toilets to selected public schools. As of today, the confirmed public school that toilets will be constructed is the Norodom Ranarith Kuntheakbopha high school located at Kloy Ti 1 village, Mean commune, Preychor district, Kampongcham province. This is for female students to have access to a clean bathroom and observe proper hygiene. Taking care of health and hygiene is important for these young women to focus with their studies and finish attending schools. By obtaining the necessary education and life skills, these young women shall be enabled to utilize their full potential and fulfill their role in the society. And to finally live the life they want for themselves and for their families.
LIBRESSE® believes that women need to be taught from an early age to take charge of their V-zone health, this is reflected by its advocacy in improving the quality of women’s lives in Cambodia through the latrines being donated to selected public schools, intended for young female Cambodian students. There is nothing more comfortable, especially during menstruation period for a lady, to be properly taken care of, and by having clean latrines at their schools, is tantamount to having their body needs being addressed properly.
LIBRESSE® is a feminine care brand that truly understands women, the brand believes that girls aren’t born feeling ashamed of their bodies and their intimate areas. Instead, they internalize society’s taboos that restrict their confidence as they age. Hence for the last 10 years (and 40 years worldwide), LIBRESSE® strives to give women confidence in their social and intimate life. LIBRESSE® as the brave, big sister strives to remove self-doubt, shame and discomfort that hold women back to create a world of V-zone confidence. This is done by going to the core of the V-zone health which is proper hygiene.
LIBRESSE® is in full support of this drive of streamlining women empowerment through the involvement of society and having a more systematic approach since it reflects the company’s values. This kind of campaign drive from LIBRESSE®, was recognized through the “Gender-responsive Marketplace Award” bestowed to Vinda Group Southeast Asia (Malaysia) – having LIBRESSE® under its wings.
Libresse® is a feminine care brand that truly understands the reality of being a woman. The brand does so by supporting women along her life journey and celebrating women of different shapes and curves. Aside from producing reliable, quality feminine products, Libresse® is also committed to initiatives that normalize monthly periods, such as the Let's Get Real and Period is Period campaigns.
About Vinda Group
From its humble beginnings in 1985, Vinda Group is now one of the largest companies for hygiene products in Asia and employs nearly 10,000 employees. Sales are conducted under many strong tissue and personal care brands such as Vinda, Drypers, TENA, Dr P, Libresse, VIA, Tempo, Tork, Libero and Sealer. Vinda has its headquarters in Hong Kong and is listed on the Hong Kong Stock Exchange (stock code: 3331.HK).